Quick post for today. Not too long ago it was announced one of my long time friends was getting into some heavier marketing tactics for his online company. As well as having sold off one of his companies to close friends of his, they basically went halfsies on a button making machine. The minute that was posted I started badgering them for… badgers. I mean badges. I made it my mission to have some funny buttons for my friends who were playing show that week, on the 16th and 19th of the month.
I ended up designing a short run of 1-1/4″ buttons for S.N.A.K., Señor Kasio and [Perversion:] just because they were all friends of mine who I thought could benefit from funny buttons that didn’t need to be run in quantities of 100+.
At the same time I thought why not design some of my own for Big Rock Finish just to give away with the ones I made for these bands. So in my one sheet of 30 buttons, I ended up with 6 for each of the bands, and 12 for Big Rock Finish.
Arriving on the 16th at the show for The City (new band I’d never met), S.N.A.K. & Señor Kasio at the Rivoli (check later for reviews on the shows), I was pretty dead tired. Around when The City started their set I finally started to wake up thanks partially in large part to an energy drink purchased for me by Steve after stealing a sip of his own. (Heh, sorry about that!) Anyways, for the rest of the night I was thinking “I should give these guys some of my Big Rock Finish buttons so they know who I am!” and spent countless minutes between sets looking for boys who resembled their appearance on stage.
Finally figured out they were likely hiding out in the back room for most of the show, as I did not see them until after all the bands had finished performing. Ran outside and interrupted them chatting at the bar to present them with some buttons & tell them about the site. They managed to get me a copy of their album, also an ingenius marketing tactic of its own right, and we exchanged pleasantries and went on our way.
I decided that I definitely need to produce more of these buttons, if anything to have something tangible when I go up to bands as a personal cold-call to introduce myself and let them know what Big Rock finish is here for. I’m excited. I’m scared. I’m finally starting to market!